DENVER, Colo. — How many times should a backend Web site content administrator use keyword terms or phrases on a Web page?

There is not an exact number but for pages that consist of 350 to 500 words, we say 2-3X and for pages 500 and more 4-6X.

Identifying the proper keyword terms and phrases should be an administrator's first focus. Knowing your demographics should be list item no. 1.

More importantly, knowing the keyword terms and phrases your competitor's use is just as important.

There are many Web tools and analytics to use, give us a call and we can analyze your Web site to customize an SEO campaign to better optimize your Web site.